Virtual fair "Ambiente" and trends 2021

The current situation and the travel restrictions lead many to set up home. Both in Germany but also in Egypt. The choice for a 2nd residence in Egypt becomes clear in the rural exodus of Germans, which drives both the longing for sun, light and fresh air to us in Egypt, but also lack of confidence in the economic conditions in Europe. Many are looking for a way to use financial reserves sensibly for themselves, and real estate in Germany is almost impossible for many to finance. Already not at all under the given circumstances. This is different in Egypt. Financing models make it possible with a real estate purchase in Egypt capital purposefully to develop and reasonable net yields to gain, if one makes the dwelling available for short time rents. 

Housing trends in 2021 are not subject to stagnation or the Corona "crisis". Ikea is and will remain the market leader in Europe, following the motto: "Are you Living, Or Just Existing?". Who of us does not associate this slogan with the Swedish furniture store? And this has been the case for almost 20 years. Especially in this day and age, this phrase gains meaning and takes on a profound significance. A home is just more than just the furniture you put up. Home is the place where you feel comfortable and secure.

The 2-digit growth figures of the German furniture trade show this clearly. For Egypt there are unfortunately not such statistics, but what we can say for sure is that the buying interest in real estate on the Red Sea is rising steadily again.

It is also always interesting to see which living styles the Germans prefer. To this end, major online retailers such as Westwing have also published their figures and revealed the most popular trends. In first place there is still the boho style, which comes across as casual, colorful and hippie. Opposite to the Villa Kunterbund Style is found in second place the Industrial Style. For many "half finished" or "where is the wall paint?" Rough and leaning on the so-called fabric lofts design gets a new meaning. Always and again and again in the trend is the Scandi Style with its cozy Hyyge trend, nude tones, natural materials and a touch of North and Baltic Sea flair with Sweden red. 

Still at the bottom of this small ranking list is the noble Mid Century Style, whose popularity, however, continues unabated towards a place on the pedestal. The muted, rather dark colors, shiny surfaces, velvet, brass and gold are so wonderful that you can hardly get enough of them. However, they presupposed bright and large rooms to show their effect. 

This year, unfortunately, we will not be able to visit *the Ambiente* in Frankfurt due to the Corona Pandemic. But that doesn't mean that you have to miss out on trends completely. As you can read in the Textilwirtschaft, the style agency bora.herke.palmisano has analyzed the trends that will shape the industry in 2021 together with the consumer goods fair and we want to let you participate. De Pantone colors of the year 2021 were also announced:

Read more at any time at: Ambiente Blog - Pantone Colors 2021 (ambiente-blog.com)

If you want to stay up to date on what and who is setting trends in Interior, the Ambiente blog is a good place to start. None of us who deal with real estate and furnishings can miss this fair and the trends of the consumer goods fair.

Browse? Gladly --> ambiente-blog.com)

The bottom line remains. Trends are there as ever....

In 1st place: Love your Home with nude tones, warm materials, classy and unobtrusive. Cozy yes, no kitsch!

These were the top three trends for 2021, and everyone is invited to get inspired at Ambiente. Not everything is feasible or affordable in the land of the sun. But with a lot of creativity, ways can be found to design small and unusual living spaces in a modern and lively way. 

Have fun strolling through the virtual "Ambiente" 2021.

Your .beachfront team